Something is wrong with how we are told to build a business.
This is a record of the investigation: what is practised, where it came from, and what Qur'aan and Sunnah offer instead.
The subjectThe online business industry
The standardQur'aan and Sunnah
The researchOngoing
Latest investigation
Flipping the Script on “Earn 7 Figures as a Muslimah”
Where the seven figure narrative in Muslim coaching spaces comes from, what it borrows from capitalist ideology, and the alternative that centres Tawheed.
Read the investigation
Research archive
An archive of research articles.
Showing: all investigations
What is investigated
Read the research
Read the research
Read the research
The industry, examined at its roots.
Where the methods come from
The origins of the frameworks sold to Muslim women in online business, and the ideologies they were built to serve.
What they quietly teach
The beliefs about self, success and provision carried inside popular modalities, named plainly and tested against the source.
Where they contradict Tawheed
The points at which these practices conflict with worship of Allaah alone, established from Qur'aan and Sunnah with reference back to the scholars.
About this work
Why the research exists.
In online business since 1997. Muslim since 2004. Years inside business coaching showed me the hype, the call to money, and the practices accepted without question. The research began there, and it has not stopped.
If I don't know, I say so.
The work
Research, investigation, and halal alternatives. No hype, no promises, no income claims. What is documented is cited; what is not known is said to be not known.
Our businesses should aid the worship of Allaah, not lead away from it.The purpose of the work
Services
Ask about consulting
Ask about consulting
Ask about consulting
Built from the research, applied with care.
Business consulting and coaching guided by Qur'aan and Sunnah, with reference back to the scholars.
Business consulting
Straightforward counsel for Muslimah business owners who refuse compromise, drawn from what the research has documented.
Critical analysis of a business model
Your offers, funnel and marketing examined against the research, with what is wrong named plainly and what is right offered instead.
Coaching
Working sessions for the coach who wants her practice examined the same way: what it is built on, what it teaches, and where it stands with Tawheed.
Subscription
Receive investigations
Enquiry
Ask about consulting
Business consulting and coaching guided by Qur'aan and Sunnah, with reference back to the scholars.
The enquiry form asks for name, email, subject and message. Nothing is inferred, nothing is assumed, and if something needs research first, that is said before anything else.
Ask about consulting